“SEO” stands for Search Engine Optimisation. This is the marketing of your website via search engines

There are 2 main methods of marketing your website.

1. Self-Generation – It’s easy to sit back once your website has been built and submitted to the search engines and wait for customers to come flocking to you. Yes, hopefully you will get leads via the search engines but you must also help yourself.

Ditch all those old business cards, flyers and any other marketing material you may have that does not show your new website address and email. Ensure your website is included on business cards, flyers, emails, shop signs, posters, stationary etc. You may think “well what’s the point of doing this, I´d have got these customers anyway?” But would you? If your shop is closed and so is the one round the corner but theirs has their website address on their sign, which one do you think potential clients will make a note of? Adding your website to your business card, along with a professional email address will add credibility and you are more likely to receive an enquiry from the person you have handed that business card to.

Include the website in any advertising you are doing, again, this will add to your companies credibility and professionalism.

2. Search Engine Optimisation – The service we offer is very simple:-

· We will submit your website to 500+ search engines including Google, Yahoo etc

· We will provide a report based on search terms that you can chose (up to 5) so you can see where you are ranked on the major search engines

· Amend “Metatags” if need be. Metatags are the key words or phrases that potential customers enter into the search engines to find your websites. These Metatags sit behind your website in the programming

· Make suggestions on how to improve your website ie wording on the Home page, links etc

· Our service can be provided on an as and when basis or as part of a regular maintenance package. Contact us for details.

One of the first things we are asked is how often should this “SEO” be carried out? There is no easy answer to this. The maximum we would recommend is once a month, the minimum once a year, it really depends on how many other websites you are competing with, and what budget you want to allocate for this.

What we don´t do is guarantee where you will be ranked and anyone who does make these promises should be avoided (See www.google.com). Don´t link to loads of company websites that are not relevant to your own, this can actually do you more harm than than good (See www.google.com). Be wary of companies who contact you out of the blue saying “we have visited your website and noticed that you are not listed in most of the search engines” Google actually say on their website to reserve the same scepticism for unsolicited email about search engines as “burn fat at night” diet pills!!

Contact us for help and advice on the best way to market you new or existing website. We will be honest and won´t make false promises!